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Business Life Magazine profiles PERI Software Solutions Inc. on smart grid technology

June 14, 2010 Leave a comment
Stephen Keehn, SDGE, Sempra Energy utility gets the lowdown on smart meters from V.P. Peter Wiersman, PERI Software Solutions Inc.

PERI Software Solutions Inc. spotlighted in upcoming 20thAnniversary issue of Business Life Magazine

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“After servicing clients in California and on the West Coast, we realized it was vital to bring our services closer to a rapidly growing technology market.,” Sarav Periasamy, PERI Software told Business Life Mag.

Los Angeles, CA – PERI Software Solutions Inc., a global business solutions company will be featured in this month’s (June) 20th Anniversary issue ofBusiness Life Magazine. The monthly publication is based in Glendale California covering national, regional and business trends and news in tourism, manufacturing, entertainment, international trade, financial services, technology and state politics.

Sarav Periasamy, president, PERI Software solutions at Asian Business Assn. golf tourney and fundraiser for scholarships.

“When I founded PERI Software, I knew in my heart that it was going to be a successful business enterprise,” President and CEO Sarav Periasamy, PERI Software Solutions Inc. told Business Life Magazine. “I love it when my team of engineers can provide solutions to help business streamline their costs of operations.”

PERI, a global business solutions company, headquartered in Newark, New Jersey.  Earlier this year PERI opened offices in the Wells Fargo Tower in the business district of downtown Los Angeles. Additionally, the worldwide company has offices in San Jose and Chennai, India. “PERI started as me becoming a consultant and gradually adding team members,” he said. “PERI has grown to more than 700 employees and has earned more than $50 million since I started it in 1999.”

“After servicing clients in California and on the West Coast, we realized it was vital to bring our services closer to a rapidly growing technology market. We have just opened an office here, because we believe Los Angeles leads the Pacific Rim in just about every industry and we want to help business grow to meet the technology needs of regional and international markets.”

A recent LAEDC SoCal economic forecast finds that technology, tourism, entertainment and international trade will be leading industries to the economic recovery. Research reveals that the business demand for technology products was very weak in the first three quarters of 2009, when businesses were reducing costs drastically in order to survive the recession. But, demand picked up noticeably during the fourth quarter and sales of technology products held up better on the consumer side.

Periasamy was asked “what’s the next hot new technology coming up for business in SoCal?”

“Smart Grid technology, mainly used by utilities, and thanks the Obama Administration will be more affordable to customers and consumers,” he said. “A Research show that 60 percent of the electricity generated in this country is lost to inefficiencies, and the fact that smart grid technology is green and does not cost more, customers will feel good about saving energy and the environment.”

PERI has been offering Smart Grid technology after testing and measuring successful cost saving results over the last two years. “We are the Asian Business Owned Smart Grid Technology leader in this space providing end-to-end smart grid business solutions,” he said.

Periasamy is scheduled to speak at the California Utilities Diversity Council’s 2010 Green Diversity Summit later this month.  The June 28, 2010 Energy Summit takes place at the Sacramento Convention Center. He’ll speak about how he grew his successful company from a small startup to global business.

About PERI :

Founded in 1999, PERI is a global business solutions company, which has grown to more than 700 plus employees and delivers high value-cost effective technology based business solutions. PERI draws on deep industry expertise and a portfolio of interrelated consulting, business processes, application development along with smart-intelligent hardware and software products. PERI blends strategic design, proven technology, and timely delivery of solutions that maximize customers return on IT investment. Be sure to visit PERI’s blog for company updates and developments

http://perisoftware.wordpress.com.
[Editors: For images and advanced media interviews with PERI Founder and President Sarav Periasamy, please call: Aida Mayo or George McQuade at 818-340-5300 or 818-618-9229 or emailPublicity@MayoCommunications.com.]

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Social Media Adds Extra Power Punch To Any Brand Say Experts

February 22, 2010 Leave a comment

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If you want to do social media you need to engage your target audience and treat them intelligently. That was the overriding message at a sold-out Entertainment Publicists Professional Society (EPPS) crowd at a media workshop on “How To Do Social Media.” It was sponsored by the International Cinematographers Union Local 600, Hollywood, CA.

“It is possible to measure ROI,” but according to Panelist Sally Falkow, Expansion Plus, “Campaigns take four to six weeks of research and strategy and can cost from several thousand dollars to millions. “We don’t go by retainer, but more by the project, because it really depends upon how much time is involved and how long your project runs,” she said.

Falkow was joined by a handful of social media experts, who offered tips and resources on “How To Do Social Media.”

“Movie fans and visitors love behind the scenes marketing of movies,” said Vice President Wayne Bennett of MOVIESET (www.movieset.com), which is based in Vancouver, B.C. The free membership site helps market movies via images, on-the-set interviews and constant blogging. Bennet, a 20 year TV and movie production veteran, uses his social media skills to assist television production and publicity departments.

http://www.youtube.com/watch?v=9OrBQjyPlIA

“You have to type what’s going on behind the camera for fans all over the world,”  Bennett explained. “It might be the director of photography on how he lit the shot, or in the case of Peter Jackson in King Kong, before Facebook, YouTube and Twitter; he was literally posting photos of prop guys, costume fittings with actors, on the scene location scouts activities and video blogs. Jackson built this buzz that topped a million fans, who were already engaged in the process and the movie by the time he finished it for distribution.”

Wayne Bennett, MOVIESET

The panel also briefly talked about Widgets, which can be placed on a site or blog, allowing interaction with the visitor without leaving the site. For example:  the Red Cross might have a widget on a blog, where you can donate directly to Haiti earthquake victims.

Panelists also recommended the funneling all your social media sites such as Facebook, Myspace, LinkedIn, Twitter on one portal such as http://www.tweetdeck.com, where you can organize your feeds and tweets.

“Nonprofit organizations do not tell there story very well,” said President Larry Eason, DotOrgpower, Los Angeles.  The digital strategy and communications firm helps dot orgs harness the web and new media to achieve their goals. He works with cause leaders to expand their sense of what is possible Online. He claims to be an evangelist for the power of Online story-telling to move the public, donors and influentials. “You need to treat your audiences intelligently when telling your stories,” explained Eason.

President Larry Eason, DotOrgPower

Eason pioneered the use of new media for the Public Interest Research Groups (PIRGs) starting a first-of-its-kind in-house media center, which was acquired by Virilion where he worked with cause and corporate clients such as eBay and Georgetown University.

“You need to target your community groups, mobile interaction, action platforms, and set your goal,” said Mac McLean, Click Communications, North Hollywood, CA. “Before forming Click Communications in May, 2007, McLean handled theatrical promotions, worked at a national advertising agency and did publicity for major studios.

Some panelists noted that 60 percent of the marketing campaigns are spent on social media strategy versus 40 percent on PR and Marketing. “It is one more layer of client management, but for a restaurant the goal is to get people in the door,” said Caroline Rustigian Bruderer, CEO of K-LINE 7 Co., Orange County.

While everyone thought the best way to market your film is social networking and the best marketing tool is Facebook with more than 400 million users other tactics surface.

“Every movie or TV project has a core audience, and the Internet is the most strategic way to get to those people,” explained MOVIESET’S Bennett. “This allows you to do the EPK and other advertising much later. The concept is Production is the new Promotion, and the sooner you engage your audience the sooner they are going to grab onto it, and follow the different phases to the point where you get to your last news release or airing. There will be much more information that surfaces to the top of Google than there would be in putting out a short release over six weeks.”

Entertainment companies and filmmakers are leveraging the power of social media by marketing their films to international audiences and building loyal audiences and communities around their work.

Another tactic mentioned are RSS feeds, which in layman’s terms stands for real simple syndication or officially “rich site summary for delivering regularly changing web content. All agreed that to increase web traffic PR pros need an RSS feed on their client’s website or blog to whoever subscribes or wants the content.

New study says economic recovery in 2010

August 16, 2009 Leave a comment

LAEDC Report Says Economy ‘nearing bottom’
in ’09, modest growth likely in 2010

Negative trends in most business sectors. Some key industries–fashion, entertainment and aerospace– facing changed business models. Federal stimulus funding starting to arrive inSouthern California

LA County Supervisor Don Knabe

LA County Supervisor Don Knabe at LAEDC Forecast event.

Los Angeles The U.S. economy “is nearing the bottom this summer” but modest growth is forecast for 2010, the Los Angeles County Economic Development Commission said in a report issued Wednesday.

In its 2009-2010 “Mid-Year Economic Forecast & Industry Outlook,” the LAEDC’s KyserCenter for Economic Research said difficult times would continue for the rest of 2009 and into 2010 for Southern California, the entire state and the nation.

Chief Economist Dr. Nancy Sidhu, LAEDC discusses the Forecast she coauthored.

Chief Economist Dr. Nancy Sidhu, LAEDC discusses the Forecast she coauthored.

“We think the economy is nearing bottom this summer, so the current economic news looks terrible,” said LAEDC Chief Economist Nancy D. Sidhu. “This recession officially began in December 2007 and looks like it will be the deepest downturn since the recession of 1981-1982.”

The LAEDC Forecast projects the U.S. economy will shrink by 2.7 percent during 2009 and then grow modestly — by 1.7 percent — in 2010. Inflation is unlikely to be a problem in the near term, declining by 0.8 percent in 2009.

The report indicates problems have deepened and will persist for the auto and housing industries, noting that conditions have drive two automakers and many suppliers to bankruptcy, while the U.S. housing sector has been shrinking for more than three years. However, the LAEDC said it appears the bottom is near for housing.

With business investment spending and U.S. exports also declining, the only sector that is growing is the federal government. U.S. economic recovery funds are beginning to appear inSouthern California and their impact will grow through the rest of 2009 and 2010, the report found.

The continued economic weakness will be reflected in worsening unemployment, with the economy likely losing 5.4 million non-farm jobs for the year and the unemployment rate reaching 10.4 percent in 2010 — the highest since 1982.

“At mid-year 2009, California too is in a serious recession, and the economic news during 2009 has been dismal,” Sidhu said.

California’s housing industry should hit bottom by the end of 2009 but the recovery will be moderate at best, the LAEDC said. The state’s non-farm employment will fall by 694,100 jobs in 2009 and the unemployment rate will average a painful 11.6 percent.

While the state’s housing sector remains in a very depressed state, the retail sector is also being hammered, with sales expected to decline by 12 percent in 2009, following sales declines in both 2007 and 2008.

Economist Jack Kyser highlights the Forecast.

Economist Jack Kyser highlights the Forecast.

Jack Kyser, the founding economist of the Kyser Center for Economic Research, said the five Southern California counties will continue to suffer in 2009.

“Job losses will continue in construction, manufacturing, retailing and leisure and hospitality services,” he said.

With retail stores of all types continuing to close, the impact is being felt in such other areas as the apparel industry, which is undergoing a change in its business model as store closings reduce the number of potential customers, Kyser noted.

The motion picture/TV production industry is negatively affected by eroding broadcast network audiences and a growing concern for cost containment. The region is also suffering from erosion of in-state feature film production.

“This is not good news for below-the-line workers or the multitude of small suppliers to the industry,” Kyser said.

International trade activity at the region’s ports and airports will continue to decline.

With defense spending set to slow and profit-starved airlines reducing orders for new planes, the Southern California aerospace industry will continue to face difficult challenges in 2009 and 2010.

About the LAEDC
The LAEDC, the region’s premier business leadership organization is a private, non-profit organization established in 1981 under section 501(C) (3). Its mission is to attract, retain, and grow business and jobs for the regions of Los Angeles County. Since 1996, the LAEDC has helped retain or attract more than 152,000 jobs, providing $7.5 billion in direct economic impact from salaries and $128 million in annual tax revenue benefit to local governments and education in Los Angeles County. Visit www.laedc.org or call (888) 4-LAEDC-1.
[Editors: The study results will be posted @ http://laedc.org/newsroom/Midyear-2009-07.pdf and www.MayoCommunications.com/home.htm. Media please call George McQuade for advanced copy or link 818-340-5300 or 818-618-9229 or emailPublicity@MayoCommunications.com.